![]() ![]() ![]() The subjective impressions we experience can be hard to nail down in words, but they’re real and powerful. And until the past few years, that power wasn’t readily available to interface designers. The effect is easiest seen in a comparison:Īuthoritative vs. As a reader, you react to type whether you know it or not, experiencing emotions, crafting perceptions. Fonts are like facial expressions-there’s a whole conversation contained in the way a font appears, before you ever read a word. There’s nothing like a great typeface to help you craft a message. But if your brand is in a relationship with the Arial typeface, you should break up. You can do better. Sometimes it’s easier to just stick with what you know than to see what else is out there. One of my clients recently decided Arial would be one of their brand fonts because “everyone has it.” They’re not the only ones that use that rationale. ![]()
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